Debacles, failed Strategies and boondoggles. What business owners should know from other businesses mistakes… I remember reading an article back in school about The CEO of IBM. In the early 60s he called an executive into his office after that executive just lost 10 Million dollars in...
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How to Fend Off Mission Drift
Do you know how to fend off mission drift? Let’s face it—no matter how clear, committed, and excited we are to creating success in life and business, things change. In spite of our intended outcomes we’re faced with ordeals and obstacles we never anticipated. Circumstances, challenges, and...
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What Every Marketer Could Learn From Claude Hopkins
The most concentrated wealth of useful advertising and marketing ideas ever written came out in 1923. The book was Scientific Advertising. The author was Claude Hopkins. Hopkins was the greatest advertising and marketing man who probably ever lived. That’s not just my belief. David Ogilvie, Gary Benzavinga,...
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Brands, Content and Publishing… Is anyone getting it right?
Developing an effective content strategy is increasingly becoming the difference between winning and losing against your competitors As brands shift to becoming publishers, so does the role of content to drive social media conversations and SEO now becomes even more important. Some of the successful brands today...
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Tom McCarthy – “A Little Advice From John Chambers”
One of the leaders I’ve admired since I first met him in 2000, is Cisco Systems CEO John Chambers. In my work I have met many outstanding CEO’s all over the world, but few have been able to achieve the results (a $10,000 investment in Cisco in...
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Debacles, failed Strategies and boondoggles
Debacles, failed Strategies and boondoggles. What business owners should know from other businesses mistakes… I remember reading an article back in school about The CEO of IBM. In the early 60s he called an executive into his office after that executive just lost 10 Million dollars in...
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Clear Visibility: The Insight to Drive Better Outcomes
Start with Speed—Then Accelerate Speeding up the reporting close is essential to delivering “news you can use,” but total controllership means doing even more to improve outcomes. By integrating historical performance indicators with the enterprise’s operational data and leading indicators, finance can be a real-time and even...
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Transformation begins with a willingness to let go of who and what we were
We can only change ourselves and the world through impartial and unprejudiced thinking separating what “is” from what and how we’d like things to be. Seek out dissenting opinions and differing perspectives about reality as you see it. Challenge your assumptions and beliefs by searching for contrasting...
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The Power of Engagement: Minor Effort for Major Rewards
I just came back from being on the road for 8 days. During my trip I talked with many people about the markets and what is going on. I even spent a lot time with Brad Smart the author of Topgrading about this topic. You don’t have...
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