Category Archives: Marketing

What Every Marketer Could Learn From Claude Hopkins

Posted in: Marketing | February 27, 2015

The most concentrated wealth of useful advertising and marketing ideas ever written came out in 1923. The book was Scientific Advertising. The author was Claude Hopkins. Hopkins was the greatest advertising and marketing man who probably ever lived. That’s not just my belief. David Ogilvie, Gary Benzavinga,...

Brands, Content and Publishing… Is anyone getting it right?

Posted in: Marketing, Process improvement | January 12, 2013

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Developing an effective content strategy is increasingly becoming the difference between winning and losing against your competitors As brands shift to becoming publishers, so does the role of content to drive social media conversations and SEO now becomes even more important. Some of the successful brands today...